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As Social Media Manager of The Ohio State University's Engineering Career Services, I focus on creating short-form video content that fits the branding and marketing strategies of the University. I identify content needs and present ideas to internal stakeholders, ensuring media policies are being followed.
I post 2 TikTok videos and 1 Instagram Reel a week. Content is decided based on ECS's marketing schedule to ensure video content is relevant to current programs and activities on campus.
I helped manage and run 3 giveaways taking place on ECS's social media platforms. The goal was to gain more followers and officially launch ECS's TikTok platform. After following both platforms and commenting 2 fellow engineering students, participants were entered into a raffle to win a variety of different prizes:
Week 1: Buckeye Swag Prize Pack! Includes Ohio State-themed merch perfect for any buckeye engineer.
Week 2: High Street Gift Card Bundle! Includes giftcards for popular off-campus stores and restaurants.
Week 3: ECS Amazon Giveaway! Includes a $125 Amazon gift card.
At the end of the three giveaways, we saw a 269 follower increase on Instagram, and an 160 follow increase on TikTok.
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